Terms and Conditions

Define Your Budget

As a beginner watch buyer, it’s crucial to establish a budget and stick to it. Seiko offers a wide range of watches, from entry-level to luxury models. By paying attention to the price tag, you can ensure that you’re selecting a watch that fits within your budget and meets your financial constraints.

• Value for money: Seiko is known for offering excellent value for money across its range of watches. By examining the price tag, you can assess whether the features, materials, and craftsmanship of the watch align with its price. This helps you determine whether you’re getting a good deal and maximizing the value of your purchase.
• Avoiding overspending: Without paying attention to the price tag, it’s easy to get carried away by the allure of luxury features or prestigious models. However, as a first-time buyer, it’s important to strike a balance between quality and affordability. By considering the price tag, you can avoid overspending and ensure that you’re making a practical and informed choice.

What is your budget?

Choose Your Watch Style

• Field Watches. Field watches are designed with functionality and durability in mind, inspired by military timepieces. They typically feature a simple, legible dial with Arabic numerals or indices for easy reading. Field watches often incorporate rugged materials such as stainless steel or canvas straps to withstand outdoor activities. Seiko’s field watches are known for their robust build quality and reliable timekeeping, making them ideal companions for outdoor adventures and everyday wear.
• Sport Watches. Sport watches are characterized by their athletic and dynamic design, suitable for various sports activities and active lifestyles. These watches often feature robust construction, water resistance, and additional features such as chronographs or diving bezels. Seiko’s sport watches, particularly those in the Prospex collection, are renowned for their exceptional durability, accuracy, and specialized functionalities tailored to specific sports or activities.
• Dress Watches. Dress watches are distinguished by their elegant and refined design, making them perfect for formal occasions and professional settings. They typically feature slim profiles, minimalist dials, and high-quality materials such as stainless steel or precious metals. Seiko’s dress watches, including those in the Presage and Premier collections, are crafted with meticulous attention to detail, showcasing exquisite craftsmanship and timeless sophistication.
• Diver’s Watches. Diver’s watches are specifically designed for underwater use, characterized by their high water resistance, luminous markers, and rotating bezels. These watches undergo rigorous testing to ensure their reliability and performance in challenging underwater environments. Seiko’s diver’s watches, particularly the iconic Seiko Prospex “Turtle” and “Samurai” models, are celebrated for their robust construction, precise timekeeping, and professional dive features, making them trusted companions for divers and water sports enthusiasts alike.

Choose Your Movement

• Quartz Movement: Seiko quartz movements rely on the oscillation of a quartz crystal to regulate timekeeping. These movements are known for their accuracy and low maintenance requirements. A battery powers the movement, providing a constant source of energy.

• Automatic Movement: Seiko automatic movements are self-winding, meaning they harness the motion of the wearer’s wrist to wind the mainspring. This movement type eliminates the need for manual winding and is often favored by enthusiasts for its traditional craftsmanship and smooth sweeping seconds hand.

• Kinetic Movement: Seiko Kinetic movements combine the best of both worlds by harnessing the movement of the wearer’s wrist to generate electricity, which is then stored in a rechargeable battery. This innovative technology offers the convenience of quartz accuracy with the environmental friendliness of a rechargeable power source.

• Solar Movement: Seiko solar movements utilize solar panels integrated into the watch dial to convert light into energy, which is stored in a rechargeable battery. These movements are eco-friendly and offer long-lasting power reserves, making them ideal for those who prefer a low-maintenance and sustainable timepiece.

Choose Your Band

• Stainless Steel Bracelet: Stainless steel bracelets are durable, versatile, and resistant to tarnishing. They offer a classic and sophisticated look, making them suitable for both casual and formal occasions.

• Leather Strap: Leather straps exude elegance and sophistication, providing a timeless and refined aesthetic. They are comfortable to wear and often feature different textures and finishes to complement various watch designs.

• Rubber Strap: Rubber straps are durable, waterproof, and ideal for sports or outdoor activities. They offer a sporty and casual look, providing comfort and flexibility during wear.

• Nylon Strap: Nylon straps are lightweight, breathable, and perfect for casual or outdoor wear. They offer a relaxed and versatile style, making them suitable for everyday use or adventurous pursuits.

• Silicone Strap: Silicone straps are soft, flexible, and waterproof, making them ideal for sports or fitness activities. They offer a comfortable and secure fit, withstanding exposure to sweat and water without compromising on style.

Choose Your Case Material

Seiko offers a range of watch case materials, each with its own unique characteristics:

• Stainless Steel: Stainless steel is a popular choice for watch cases due to its durability, corrosion resistance, and timeless appearance. It provides a sleek and polished look suitable for both casual and formal wear.

• Titanium: Titanium is prized for its strength, lightweight nature, and hypoallergenic properties. It offers exceptional durability and comfort, making it ideal for everyday wear and outdoor activities.

Choose Your Crystal

Seiko offers various types of watch crystals, each with its own advantages:

• Hardlex Crystal: Hardlex is Seiko’s proprietary mineral crystal, known for its durability and resistance to scratches and impacts. It offers excellent protection for the watch dial and is commonly used in Seiko’s mid-range and sport watches.

• Sapphire Crystal: Sapphire crystal is a synthetic material known for its exceptional hardness and scratch resistance. It provides superior clarity and durability, making it highly resistant to scratches and damage. Sapphire crystal is often found in Seiko’s higher-end and luxury timepieces.